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A Sweet Alternative to Decorating Eggs for Easter

MILWAUKIE, Ore. – (March 27, 2024) – This Easter, Pear Bureau Northwest is offering a new way to excite kids […]

Pear Bureau Northwest Announces Departure of President and CEO Kevin Moffitt

MILWAUKIE, Ore. (February 28, 2024) – Pear Bureau Northwest, a nonprofit marketing organization established in 1931 to promote the fresh pears grown […]

Seven Popular Bosc Recipes Consumers Loved in 2023

MILWAUKIE, Ore. (January 25, 2024) – Bosc pears are a favorite among pear lovers due to their crisp, sweet flavor as […]

World Pear Day 2023 Celebrated on December 2

MILWAUKIE, Ore. (November 27, 2023) – Pear Bureau Northwest is announcing the 2023 celebration of its annual World Pear Day on […]

Northwest Fresh Pear Industry Announces 2023 Crop Estimate and Promotions

MILWAUKIE, Ore. (September 7, 2023) – With harvest underway throughout the four growing regions, Pear Bureau Northwest (PBNW) announces the […]

Fresh Pear Continuation Referendum Passes with 99% Approval

Milwaukie, Oregon (August 17, 2023) – Pear producers in Washington and Oregon have voted to continue their federal marketing order […]

Northwest Fresh Pear Industry Announces 2022 Crop Estimate and Promotions

MILWAUKIE, Ore. (September 1, 2022) – With harvest underway throughout the four growing regions, Pear Bureau Northwest (PBNW) announces the first […]

PBNW Promotes Bob Catinella to Director of Merchandising

Milwaukie, Ore. (June 14, 2022) – Pear Bureau Northwest (PBNW) is pleased to announce that Bob Catinella has been promoted […]

Pear Bureau Northwest Welcomes New Marketing Communications Manager

PORTLAND, Ore. – October 7, 2021 – Pear Bureau Northwest is pleased to announce Jim Morris has joined the organization […]

#PearPizza Campaign Generates Pear Excitement During National Pizza Month

Pears continue mission to elevate pizzas worldwide PORTLAND, Ore. – September 30, 2021 – Just in time for National Pizza Month, […]

Northwest Fresh Pear Industry Announces Exceptional Quality Harvest for 2021

PORTLAND, Ore. – September 8, 2021 – With harvest in full swing throughout the four growing regions of the Pacific Northwest, […]

Pear Industry Elects New Officers for 2021-22 Season

Northwest growing regions update representatives PORTLAND, Ore. – July 7, 2021 – On Thursday, June 3rd, the Northwest pear industry elected […]

USA Pears Wins Marketing Award for Virtual Flavor Experience with Northwest Growers

Video series spotlighting pear growers and industry’s commitment to flavor garners PR News Award PORTLAND, Ore. – June 24, 2021 […]

New Regional Marketing Manager Welcomed at Pear Bureau Northwest

Michele Hoard joins the Pear Bureau Northwest team PORTLAND, Ore. – May 13, 2021 – Pear Bureau Northwest is excited to […]

Northwest Pear Industry Takes Another Step Forward in Their Commitment to Flavor

New Anjou Regulation Helps Ensure a Good Consumer Eating Experience PORTLAND, Ore. – April 20, 2021 – The pear industry […]

First of Several Winners Selected for Pear Bureau Northwest’s “Aisle of Red Pears” Display Challenge

Retailers show major red pear love with easy-to-enter display challenge PORTLAND, Ore. – March 18, 2021 – Ladies and gentleman, we […]

USA Pears on a Mission to Fill Fruit Bowls and Drive Produce Consumption with Industry Partnership

Sunkist Growers, California Avocado Commission, National Mango Board, California Raisins Marketing Board, Produce for Better Health join healthy eating movement […]

Pear Bureau Northwest Partners with Top Digital Influencers in Latin America

Partnerships with television networks and influencers generate pear awareness PORTLAND, Ore. – February 2, 2021 – Aided by the USDA’s Agricultural […]

Pear Bureau Northwest Recruits Top Luchador, Psycho Clown

Luchando por Estar Bien (Fighting for Wellbeing) fights childhood obesity in Mexico PORTLAND, Ore. – January 28, 2021 – Pear Bureau […]

USA Pears Shatter Guinness World Record

Chefs in UAE produce longest line of pies using pears PORTLAND, Ore. – January 26, 2021 – More than 100 chefs […]

Pear Bureau Northwest Awards Trip to PMA 2021 to DeCA Display Contest Winners

Contest showcases key pear varieties during peak season PORTLAND, Ore. – January 21, 2021 – Pear Bureau Northwest (PBNW) is […]

Every Entry is a Winner in Pear Bureau Northwest’s “Aisle of Red Pears” Display Challenge

Organization launches easy-to-enter-display contest PORTLAND, Ore. – January 19, 2021 – Can you feel it? Pear love is in the air! […]

USA Pears Collaborates with Cabot Cheese and California Walnuts on 360° Promotion

Brands launch custom retail display bins and digital promotions PORTLAND, Ore. – December 10, 2020 – USA Pears is excited to […]

World Pear Day Returns December 5

USA Pears to focus on digital events for worldwide celebration PORTLAND, Ore. – November 10, 2020 – Pear Bureau Northwest […]

USA Pears Creates Virtual Flavor Experience with Northwest Growers

New video series turns spotlight on pear growers and industry’s commitment to flavor PORTLAND, Ore. – October 29, 2020 – With […]

USA Pears Launches Instagram AR Filter

Augmented Reality Filter Shows Consumers Their ‘Pearsonality’ PORTLAND, Ore. – October 15, 2020 – USA Pears has officially launched a […]

USA Pears to launch #PearPizza takeover campaign during National Pizza Month

Pears to continue their campaign as the ultimate fruit pizza topping PORTLAND, Ore. – September 30, 2020 – For the […]

Pear Bureau Northwest Promotes Creative Marketing Manager

PORTLAND, Ore. – August 26, 2020 – Pear Bureau Northwest (PBNW) is pleased to announce that Neil Ferguson has been […]

NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2020 HARVEST SEASON ANNOUNCED

PORTLAND, Ore. – August 20, 2020 – After careful evaluation, the pear industry is releasing the first official estimate of […]

USA Pears Promotes Plant-based Meat Recipes Amid Shortages

Multi-faceted initiative includes influencers, website content, social media ads and more PORTLAND, Ore. – June 16, 2020 – Pear Bureau […]

Pear Bureau Northwest Responds to Shifting Retail Environment with Pear Storage and Ripening Tips

New video offers storage tips and reminds consumers that pears can be a long-lasting produce item. PORTLAND, Ore. – April […]

USA PEARS CREATES A MOVEMENT AROUND HEALTHY HABITS WITH LARGEST #WHATSINYOURFRUITBOWL CAMPAIGN, TO DATE

Sweepstakes and digital media initiative to reach consumers, dietitians and retailers PORTLAND, Ore. – February 20, 2020 – To encourage […]

PEAR BUREAU NORTHWEST REACHES NEW CONSUMERS WITH EXTREME SNACKING VIDEO

Pears tap into hot and spicy snack trend. Video is available for viewing here. PORTLAND, Ore. – January 7, 2020 […]

WORLD PEAR DAY SET FOR DECEMBER 8, 2019

Worldwide pear sampling event returns for 4th year Access approved images, logos and retailer tools HERE PORTLAND, Ore. – November […]

Pear Bureau Northwest Names Harris Teeter 2019 Retailer of the Year

Harris Teeter recognized for creative pear category tactics resulting in sales boost PORTLAND, Ore. – October 18, 2019 – Pear […]

USA Pears to launch #PearPizza takeover campaign at FEAST Portland

Step aside pineapple, there’s a new fruit pizza topping in town PORTLAND, Ore. – September 4, 2019 – As part […]

Pear Bureau Northwest Receives Trade Mitigation Relief Funding

PBNW awarded over $1.5 million in additional ATP funding PORTLAND, Ore. – August 13, 2019 – Pear Bureau Northwest (PBNW) […]

Pear Bureau Northwest Releases How-To Videos for School Foodservice

New videos offer simple pear handling tips for school foodservice professionals. Videos are available for viewing here. PORTLAND, Ore. – […]

Pear Bureau Northwest Launches Shoppable Recipe Technology on Website

PBNW partners with Whisk to make 400+ pear recipes available for online shopping PORTLAND, Ore. – July 18, 2019 – […]

PEAR INDUSTRY ELECTS NEW OFFICERS FOR 2019-20 SEASON

PORTLAND, Ore. – June 13, 2019 – On Thursday, May 30th, the pear industry elected new officers during their annual […]

USA PEARS TO ATTEND SOUTH BY SOUTHWEST (SXSW) 2019

Organization will spotlight pear nutrition at SXSW Wellness Expo March 9-10 PORTLAND, Ore. – February 27, 2019 – This year, […]

PEAR BUREAU NORTHWEST CELEBRATES NATIONAL NUTRITION MONTHS

Health-focused promotions planned for winter and spring PORTLAND, Ore. – January 30, 2019 – During the month of February and throughout […]

HEART-HEALTHY CERTIFICATION EXPANDED FOR ALL USA PEARS VARIETIES

American Heart Association® confirms all 10 varieties of USA Pears Heart-Check Certified PORTLAND, Ore. – December 13, 2018 – Following […]

PEAR BUREAU NORTHWEST HIRES EVENT COORDINATOR

Angela Daniels joins Pear Bureau Northwest staff PORTLAND, Ore. (November 6, 2018) – Pear Bureau Northwest (PBNW) is pleased to […]

PEAR BUREAU NORTHWEST NAMES JEWEL-OSCO 2018 PEAR RETAILER OF THE YEAR

Jewel-Osco recognized for pear category strategies resulting in sales increase PORTLAND, Ore. (October 20, 2018) – Pear Bureau Northwest is […]

Pear Bureau Northwest and the National Mango Board Coordinate Conditioning Effort

PORTLAND, Ore. (October 16, 2018) – Through research commissioned by Pear Bureau Northwest, it is known that the consumers buying 74 percent […]

USA Pears Announces “Hand-Picked” Videos

Unique story of the pear industry told through new video series. PORTLAND, Ore. (October 2, 2018) – The 2018 harvest […]

USA Pears Announces Official Start of Northwest Pear Season with Actress Amy Smart as Celebrity Spokesperson

Stay tuned for Pear-fect Tips and Recipes all season long with Amy Smart. Videos are available for download here PORTLAND, […]

INDUSTRY EXPECTING LARGE CROP FOR NORTHWEST PEARS FOR 2018-19 SEASON BASED ON LATEST ESTIMATE

View and download the full crop estimate PORTLAND, Ore. (August 13, 2018) – On August 1, Northwest pear growers released […]

NORTHWEST FRESH PEAR CROP ESTIMATE FOR 2018-19 SEASON ANNOUNCED

PORTLAND, Ore. (June 12, 2018) – As part of the annual Pear Bureau Northwest (PBNW) meeting held in Portland, OR […]

PEAR BUREAU NORTHWEST HIRES REGIONAL MARKETING MANAGER

PORTLAND, Ore. (June 5, 2018) – Pear Bureau Northwest is pleased to announce that Bryan Roberts has joined the organization […]

Annual Pear Meetings Take Place In Portland May 30-31, 2018

Annual Pear Meetings Pear Bureau Northwest May 30 and 31, 2018 Embassy Suites Downtown Portland 319 Southwest Pine Street, Portland, OR […]

Pear Bureau Northwest to Celebrate National Nutrition Months

Health-focused promotions planned for February and March PORTLAND, Ore. – February 8, 2018 Throughout the months of February and March, Pear […]

Pear Bureau Northwest Names Sprouts 2017 Pear Retailer of the Year

Portland, Ore. (October 23, 2017) – Pear Bureau Northwest is excited to present the award for 2017 Pear Retailer of the Year to Sprouts […]

Breaking Down Fiber: A National Survey of Registered Dietitian Nutritionists Gives Insight into The Nation’s Understanding of Fiber

PORTLAND, Ore. – October 17, 2017 – Fiber is considered an under-consumed nutrient and nutrient of public health concern according […]

PEAR BUREAU NORTHWEST HIRES COMMUNICATIONS SPECIALIST

PORTLAND, Ore. – October 10, 2017 – Pear Bureau Northwest is pleased to announce that Neil Ferguson has joined the company as Communications […]

Oregon and Washington Pear Growers Vote to Continue Marketing Order

PORTLAND, Ore. – April 20, 2017 The U.S. Department of Agriculture announced the results of an Oregon and Washington pear […]

PARTNERSHIPS KEY IN NATIONAL PEAR MONTH CELEBRATION

PORTLAND, Ore. – December 6, 2016 – Each year in December, the U.S. Department of Agriculture proclaims National Pear Month, […]

USA Pears Partners with Alternative Proteins for “Spooky” October Themed Promotion

FOR IMMEDIATE RELEASE Trendy new protein sources may give some consumers the willies, but others find them a sustainable alternative […]

Heart-Check Certification Expanded

Bartlett and Bosc pears certified Heart-Healthy by the American Heart Association® Portland, Oregon– October 5, 2016 – After a […]

USA PEARS NAMES SPROUTS PEAR RETAILER OF THE YEAR

Sprouts earns recognition for pear category strategies resulting in sales increase Download team presentation image from USA Pears Portland, Ore. […]

International Market Reps Tour Northwest Pear Orchards

Representatives from around the world get firsthand experience Portland, Ore. – (August 23, 2016) Last week during Northwest Bartlett harvest, […]

2016 NORTHWEST FRESH PEAR CROP ESTIMATE

2016 Northwest Fresh Pear Crop Estimate Slight drop in crop expected from Washington and Oregon in 2016 PORTLAND, Ore. (June […]

Pear Bureau Northwest Hires Sampling & Event Coordinator

Morgan Cairns joins Pear Bureau Northwest staff PORTLAND, Ore. (March 30, 2016) – Pear Bureau Northwest is pleased to announce […]

2016 NATIONWIDE RETAIL DISPLAY CONTEST FOR USA PEARS

PEAR BUREAU NORTHWEST ANNOUNCES 3RD ANNUAL NATIONWIDE RETAIL DISPLAY CONTEST FOR USA PEARS “Pear Up with USA Pears” contest offers […]

Adult Fresh Pear Consumers Have a Lower Body Weight than Non-Pear Consumers

New Study Finds Adult Fresh Pear Consumers Had a Lower Body Weight than Non-Pear Consumers A nationally representative analytic sample […]

USA Pears Positioned Perfectly for Wholesome Snacking

America’s snacking obsession is about to get fresh with portable, packable, pair-able pears! PORTLAND, Ore. – October 6, 2015 – […]

Pear Bureau Northwest Names Wegmans Pear Retailer of the Year

Wegmans receives recognition for pear category performance strategies that led to sales increase Portland, Ore. (October 24, 2015) – On […]

Pear Bureau Northwest’s Lynsey Kennedy Honored

AMONG PRODUCE INDUSTRY YOUNG LEADERS Trade Publication “Produce Business” Honors Kennedy in 40 Under Forty Project Portland, Ore. – October […]

Potential Health Benefits of Pear Consumption

Systematic Review Examines Potential Health Benefits of Pear Consumption In vitro, animal, clinical and epidemiologic studies indicate pear consumption potentially […]

Pear Bureau Northwest Announces Winners in 2015 Display Contest

Pear Bureau Northwest Presented Awards to 39 Retail Produce Personnel from Across the U.S. and Canada Portland, Ore. (June 15, […]

2015 Season Estimate for Northwest Fresh Pear Crop

PORTLAND, Ore. (June 9, 2015) – The annual meeting of Northwest pear growers was conducted last week in Portland, with […]

USA Pears Wins First Place for Customer Engagement Event at NAMA

The National Agri-Marketing Association (NAMA) awarded USA Pears and its agency Harvest PR & Marketing, Inc., first place honors in the customer event category for its USA Pears Pop-Up Restaurant, staged at the 2014 FEAST Portland event, the Northwest’s flagship food festival.

New Research Investigates Potential Probiotic Benefits of a Pear-Enriched Diet

Northwest pear industry continues nutritional research investment PORTLAND, Ore. – March 31, 2015 –Pear Bureau Northwest announces the latest […]

Pear Bureau Northwest Awarded 2014 Specialty Crop Block Grant

Pear Bureau Northwest was awarded $40,000 from the Oregon Department of Agriculture (ODA) and $20,000 from the Washington State Department of Agriculture (WSDA) through the 2014 Specialty Crop Block Grant.

2014 Revised Crop Estimate Released

2014 Revised Crop Estimate ReleasedNorthwest pear growers forecast a larger sized crop from Washington and Oregon than originally anticipated

Fresh Pear Consumption Associated with Better Diet Quality and Lower Risk of Obesity

Fresh Pear Consumption Associated with Better Diet Quality and Lower Risk of ObesityWhen compared with non-consumers, fresh pear consumers have a better nutrition profile

Pear Bureau Names Winner in Canadian National Culinary Student Competition

Pear Bureau Names Winner in Canadian National Culinary Student CompetitionNew Brunswick student earns highest marks

Introducing the Pear Up with USA Pears Display Contest

Introducing the Pear Up with USA Pears Display ContestGrocers of all sizes have a chance to win $11,250 in prizes

Ingles Named 2013 Pear Retailer of the Year

Ingles Named 2013 Pear Retailer of the YearNorthwest pear growers forecast a full-size crop from Washington and Oregon

Estimate for 2013 Northwest Pear Crop Released

Estimate for 2013 Northwest Pear Crop ReleasedNorthwest pear growers forecast a full-size crop from Washington and Oregon

Regional Finalists Named in Canadian Culinary Competition

Regional Finalists Named in Canadian Culinary CompetitionFive culinary students will face off in Toronto on April 16 for the National Grand Prize

USA Pears Gain Access to China

USA Pears Gain Access to ChinaChina expected to emerge as top export market

Pear Bureau Northwest Awarded 2012 Specialty Crop Block Grant

Pear Bureau Northwest Awarded 2012 Specialty Crop Block GrantWSDA approves $75,000 grant project

Northwest Fresh Pear Industry Forecasts Size of 2012 Harvest

Northwest Fresh Pear Industry Forecasts Size of 2012 HarvestGood-sized crop of excellent quality expected from Washington and Oregon

Pear Bureau Northwest Promotes Bob Koehler to Lead Regional Marketing Manager

Pear Bureau Northwest Promotes Bob Koehler to Lead Regional Marketing ManagerIndustry veteran to develop national marketing strategies

USA Pears Names Grand Prize Winner in Canadian Culinary Student Recipe Competition

USA Pears Names Grand Prize Winner in Canadian Culinary Student Recipe CompetitionStudent from BC wins top honors

This Holiday Season, The Time is Ripe for Pears

This Holiday Season, The Time is Ripe for PearsNational Pear Month celebrates the versatility of pears

Fulfill MyPlate Guidelines with USA Pears

Fulfill MyPlate Guidelines with USA PearsIns-pear-ation to meet MyPlate guidelines

White Fleshed Fruits and Vegetables Lower Stroke Risk

White Fleshed Fruits and Vegetables Lower Stroke RiskA pear a day could keep strokes away

Pear Bureau Helps Lead MyPlate Promotion Efforts

Pear Bureau Helps Lead MyPlate Promotion EffortsPear Bureau named USDA National Strategic Partner

Kevin Moffitt Appointed to Lead World Apple and Pear Association

Kevin Moffitt Appointed to Lead World Apple and Pear AssociationMoffitt steps in for two-year term

Pear Bureau and Schoolmenu.com Share School Nutrition Information

Pear Bureau and Schoolmenu.com Share School Nutrition InformationPear Bureau Northwest promotes child nutrition with Schoolmenu.com

Pear Bureau Northwest Releases Fresh Pear Crop Estimates for 2010-2011 Season

Pear Bureau Northwest Releases Fresh Pear Crop Estimates for 2010-2011 SeasonThe forthcoming pear harvest’s yield is estimated to be in line with five-year average

USA Pears Names Winner of Nationwide Culinary Student Contest

USA Pears Names Winner of Nationwide Culinary Student ContestThree student finalists dished up their pear recipes for judges at Le Cordon Bleu College of Culinary Arts in Portland, Ore.

Kevin Moffitt Appointed Chairman of US Agricultural Export Development Council

Kevin Moffitt Appointed Chairman of US Agricultural Export Development CouncilPear Bureau Northwest President and CEO will bridge communication between organization members and government decision-makers

USA Pears Gives Fans a Chance to Meet Pop Band Honor Society in Hollywood

USA Pears Gives Fans a Chance to Meet Pop Band Honor Society in HollywoodExciting partnership offers fans an opportunity to win a trip for four to Hollywood to meet Honor Society!

Northwest Fresh Pear Crop Estimates Released for 2009 Season

Northwest Fresh Pear Crop Estimates Released for 2009 SeasonInitial Estimates Point to Above Average-Sized Crop from Oregon and Washington

Pear Bureau Northwest President Named Produce Industry Top 25 Leader

Pear Bureau Northwest President Named Produce Industry Top 25 LeaderProduce industry trade publication “The Packer” honors Kevin Moffitt for exceptional leadership